📄 PRIVACY POLICY

The Intelligent Weight Loss Formula™

Last updated: 15 January 2026

Welcome to The Intelligent Weight Loss Formula™ (“we”, “us”, or “our”).

Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, purchase our courses, or participate in our coaching services.

1. Who We Are

The Intelligent Weight Loss Formula™ is a UK-based business providing online courses and coaching programs focused on sustainable, science-based weight loss.

• Business name: The Intelligent Weight Loss Formula™
• Location: United Kingdom
• Contact email: [insert your email]

We are the data controller under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

We collect and process the following types of personal data:

A. When you visit our website or purchase a course

• Name
• Email address
• Billing address
• Payment details (processed securely via third-party providers such as Thinkific, Stripe, or PayPal)

B. During Coaching or Support

• Weight and body measurements
• Eating habits and food preferences
• Health and lifestyle information you voluntarily provide
• Phone number (for WhatsApp communication)

We only collect information necessary to deliver our services effectively.

3. How We Use Your Information

We use your personal data to:

• Deliver your course and coaching services
• Communicate with you regarding your account or support
• Provide customer support
• Process payments and manage transactions
• Comply with legal obligations
• Improve our services and user experience

We do not sell your personal data to third parties.

4. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases:

• Contractual necessity – to provide services you have purchased
• Consent – for optional health and lifestyle information shared during coaching
• Legitimate interests – to improve our services and maintain communication
• Legal obligation – for accounting and compliance purposes

5. Health Data

Some information you share during coaching may be considered sensitive personal data (e.g., weight, eating habits, lifestyle).

• This information is provided voluntarily
• It is used only for coaching and support purposes
• It is handled with strict confidentiality

We do not provide medical services.

6. How We Store and Protect Your Data

Your data is stored securely using:

• Thinkific (course hosting platform)
• Payment processors (e.g., Stripe, PayPal)
• WhatsApp (end-to-end encrypted communication)

We take appropriate technical and organisational measures to protect your data.

Data Retention

We retain your personal data only as long as necessary:

• Up to 6 years for financial records (UK legal requirement)
• Duration of your course access and coaching period
• A reasonable period after for support or dispute resolution

7. Sharing Your Information

We only share your data with trusted service providers:

• Thinkific (course delivery)
• Stripe / PayPal (payments)
• WhatsApp (communication)

These providers process data only as necessary to perform their services.

8. International Data Transfers

Some service providers may process or store data outside the UK.

Where this happens, we ensure appropriate safeguards are in place in accordance with UK GDPR.

9. Your Rights

You have the right to:

• Access your personal data
• Correct inaccurate information
• Request deletion of your data
• Restrict or object to processing
• Withdraw consent at any time
• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact:
[insert your email]

10. Cookies and Analytics

We may use cookies and analytics tools via Thinkific or integrated services to collect non-personal data such as:

• Page views
• Time spent on site

You can disable cookies in your browser settings.

11. WhatsApp Communication

For coaching support, we may use WhatsApp.

• Messages are protected by end-to-end encryption
• We do not share your messages with third parties
• Communication is used strictly for coaching purposes

12. Age Requirement

Our services are intended for individuals aged 18 and over.

We do not knowingly collect data from individuals under 18.

13. Changes to This Policy

We may update this Privacy Policy from time to time.

The most recent version will always be available on this page.